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HEADLINES Alabama DUI Defense Attorney Secures Exclusive Advertising Rights to Alabama Through DUI.com (PRWeb via Yahoo! News) Video Excerpts

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AdvertisingFrom Wikipedia the free encyclopediaThis article is missing citations or needs footnotesUsing inline citations helps guard against copyright violations and factual inaccuracies (July 2008)Advert redirects here For the British musician see Gaye AdvertAdvertiser redirects here For other uses see Advertiser (disambiguation)For content guidelines on the use of advertising in Wikipedia articles see WPADVERT For a proposal on advertising about Wikipedia see WikipediaAdvertisementsMarketingKey conceptsProduct Pricing PromotionDistribution Service RetailBrand managementAccountbased marketingMarketing effectivenessMarket researchMarketing strategyMarketing managementMarket dominancePromotional contentAdvertising BrandingDirect marketing Personal SalesProduct placement Public relationsPublicity Sales promotionUnderwritingPromotional mediaPrinting Publication BroadcastingOutofhome Internet marketingPoint of sale Novelty itemsDigital marketing IngameWord of mouthThis box view  talk  editA CocaCola advert from the 1890sAdvertisement in a rail station in BerlinAdvertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service Many advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty For these purposes advertisements sometimes embed their persuasive message with factual information Every major medium is used to deliver these messages including television radio cinema magazines newspapers video games the Internet and billboards Advertising is often placed by an advertising agency on behalf of a company or other organizationcitation neededAdvertisements are seen on the seats of shopping carts on the walls of an airport walkway on the sides of busesand are heard in telephone hold messages and instore public address systems Advertisements are often placed anywhere an audience can easily or frequently access visual audio and printed informationcitation neededOrganizations that frequently spend large sums of money on advertising that sells what is not strictly speaking a product or service include political parties interest groups religious organizations and military recruiters Nonprofit organizations are not typical advertising clients and may rely on free modes of persuasion such as public service announcementscitation neededAdvertising spending has increased dramatically in recent years In 2006 spending on advertising has been estimated at $155 billion in the United States1 and $385 billion worldwide2 and the latter to exceed $500 billion by 2010While advertising can be seen as necessary for economic growth it is not without social costs Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services as well as being a financial burden on internet service providers3 Advertising is increasingly invading public spaces such as schools which some critics argue is a form of child exploitation45

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